We have to communicate our new strategy. How can we make this visually clear and engaging for our people?
Boost online meetings, workshops, training and webinars with creative visual design, graphic recording and storytelling.
The Challenge
Communicating with people from a distance is different than in the office. Connecting with each other through digital tools misses out on stuff. Body language is not recognized as it is in face-to-face meetings. Emotions are difficult, if not impossible, to perceive though a camera. This can have an effect on trust and limit spontaneous behavior. How can online meetings, training, workshops, or webinars become more creative, participative, and engaging?
Our visual designers combine creativity and aesthetics with technical knowledge.
By bringing these elements together, the visual designer creates a design that looks nice, can be understood intuitively, and services a purpose (e.g. explaining a process or service, show a transformation, clarify an abstract concept, map a problem, etc.).
When possible, storytelling techniques are used, to create more engagement with the target group of the design, to unify the message behind the story, how it should be told, making abstract concepts more concrete, and to being able to replicate it consistently throughout an organisation.
Visual Design for online meetings, training, workshops or webinars
During times of sudden change, where we're meeting more through digital online communication tools, visual design can be an excellent new dimension to improve productivity of such meetings.
Using graphic recording - a visual design technique that registers through live graphic visualization what is being discussed during a session – we produce a tangible reminder of the co-creation process. Through this process we can give a voice to the diversity of perspectives in a team.
Some examples of what you can do with visual design:
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Live drawing of conversations during online sessions.
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Integrate special collaboration activities, based on visual drawing, during webinars, online workshops or training sessions.
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Brainstorming together online or develop new ideas for a project, program or a new product
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Develop a roadmap together via a mural. This can be for a project, a strategy, a change trajectory, a product launch or a product lifecycle, for example.
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Reverse context visioning whereby possible outcomes are visualized: visualizing scenarios.
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Telling stories, visualize presentations, idea or a strategy via a storyboard drawing.
​Benefits:
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Participants recognize themselves in a co-created drawing, generating ownership of the results visualized, ensuring a more successful integration into the day-to-day business.
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Stimulating participation through drawing will tap into the creative potential of the team.
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Because ideas, abstract concepts, challenges or problems are now converted into a visual representation, it helps to create a common understanding of the topic at hand.
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The visual representation can also be perfectly used in follow-up activities to carry out the narrative of the meeting as a story.